I know this post is off-topic, but after having the xbox Kinect for 5 months, it was time that I open this topic: The Kinect opening new windows for advertising. The leap forward that we have made with the Kinect will help bring the product into your hands. Before I continue, if the Xbox Kinect is something you’re hearing about for the first time, check out this link before you keep reading. When I first got my Kinect, I played it with friends and I knew it was going to be the next big thing on the market.
Kinect Video
How Could Kinect Open a New Window for Advertising?
By now you know that the Kinect is made for Microsoft’s best product: the Xbox 360. The Kinect replaces the controller with your hands being the controller. There are endless possibilities which advertisers can do with this technology.
Examples:
1.) Smith is looking to rent a new place closer to his job, but doesn’t have the time to go in person to see the places. With the Kinect, Smith can walk around in some of the apartments from his own living room. This will make things easier for Smith and save time.
2.) Jones wants to buy a new car, but he hates going to the dealership without knowing the details. Jones can see this car on his tv set, open the door to this car, start the car, and get some information before heading to the dealership.
3.) Beth loves to shop for clothes, but hates waiting in long lines to try on clothes. Now, she can find the stores she likes on the Kinect and try on clothes without leaving the house or waiting on lines.
I’m not telling you this will happen soon, but these are some of the ideas that this technology might progress to.
To me, the Kinect is just the starting point. In time, the same technology will be a part of the tv set and open up to regular consumers.
Chevy was the first company to get their hands on this by allowing gamers to virtually drive the soon-to-launch Chevrolet Volt from their couches.
Can There be a Downside to This?
Microsoft has essentially made an advertising tool right in your living room. With 8 million Kinects sold, it’s really a big advertising market. One of the downsides to this is that when you’re in your home, 90% of that time, you’re there to relax and not trying to buy something or watch commercials. I work for an advertising company, so I’m always looking for new ways to break out of the box.
Why Microsoft’s Xbox Kinect is Not Likely to Have Ads Yet
With Microsoft’s Xbox Kinect, players become human controllers. So why aren’t advertisers rushing to harness Kinect’s speech-and-movement-recognition technology to get gamers to quite literally interact with their brands? — adage.com
Get Your Hands on One
Kinect brings games and entertainment to life in extraordinary newways – no controller required. Easy to use and instantly fun, Kinect gets everyone off the couch moving, laughing and cheering. See a ball? Kickit. Control an HD movie with a wave of the hand. Want to join a friend in the fun? Simply jump in. With Kinect technology evaporates, letting the natural magic in all of us shine. And the best part is Kinect works with every Xbox 360 right out of the box*.
The Xbox 360 4GB Console with Kinect. Kinect brings games and entertainment to life in extraordinary new ways – no controller required. Easy to use and instantly fun, Kinect gets everyone off the couch moving, laughing and cheering. See a ball? Kick it. Control an HD movie with a wave of the hand. Want to join a friend in the fun? Simply jump in. Wi-Fi is built-in for easier connection to the world of entertainment on Xbox LIVE, where HD movies and TV stream in an instant. Xbox 360 is more games, entertainment and fun.
$299.99 on Amazon.com
Creative Director Reply:
March 8th, 2011 at 6:06 am
yea its pretty awesome I have one is great for parties. Its really a hole new way of playing video games.
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