What makes you pay attention to an ad? Is it the product? The colors? The message? Well one method that advertisers have been using lately is shock value. From gross out images to shocking facts to eye opening three dimensional effects, these ads will have you looking twice:
This ad for Pilates is disturbingly effective. Who wants to carry around a bag of fat? Combine that with the image of a great big gut and you have the perfect recipe for an ad that will make everyone who sees it want to work out, ASAP.
This ad for razors is on the cutting edge of billboard design. With the added bonus of chopped up fake pigeons at the base of the billboard, this one is definitely eye catching, and somewhat nauseating.
A Bit Snotty
Speaking of nausea inducing, this ad campaign from Science World will have your stomach churning in no time flat. However it does seem that shock is a great way to get people interested in science. I know I wanted to look it up and see if that fact was true.
A New Roll
This ad for Imodium, an over the counter anti-diarrheal medication, is eye catching in one giant way: the huge empty toilet paper roll. Very distinctive there is no missing the message with this billboard advertisement.
Kids are cute, but poop is not. However the innovative magazine ad for Pedia-Lax certainly got my attention. Combining cute and gross seems to work wonders. You can even take a ‘poop’ quiz.
Blood and Gore
How about a spray of ‘blood’ to advertise your movie? With the film Kill Bill this billboard ‘sprayed’ nearby cars with fake blood. Hopefully those cars were part of the ad. If not I am sure there were a couple of very angry car owners to deal with!
Skin and Bones
Fighting racism, this effective but disgusting ad shows how we are all the same underneath. What really grossed me out was the skin pushed up like a shirt sleeve. Made me shudder, which I am sure is a great way to make me remember too!
Plastic sushi anyone? This unappetizing ad is meant to convey how much plastic the fish we eat consume. The visual impact is striking and well done. With just a single image you can easily get the message.
Release the Kraken!
With a bit of humor and some awesome three dimensional effects this rum ad defiantly caught my eye. Who doesn’t love a good monster attack? A great way to create a shocking and memorable advertisement.
Origami Subliminal Messaging
This business ad is just a simple piece of paper. A good message, yes, but nothing special. Nothing special, that is, until you fold it. What an ingenious way to make a memorable message using conventional means! The shock value comes not only from the hidden message but also from the blunt and simple words that are formed by folding the paper. I had to laugh!
As you can see there are many ways that advertisers can get your attention, but shock value is definitely something to be considered. If you make your design memorable in some way, even if it is gross or shocking, then you are getting some real value out of it.Tags: ads, advertisement