With more people buying smart phones every month and the growing popularity of social media networks, it’s no surprise social media is taking over mobile devices now. There are now over 50 popular apps for mobile devices that are designed to organize social media accounts or make it easy to view account information from a phone. New data suggests that 72 million people in the United States accessed blogs and social media websites from the mobile phones in August 2011. This represents an amazing 37% increase in a single year, with an even greater rise expected this year.
The Rise in Popularity
The research organization comScore is estimating that 30% of all mobile phone users now gain access to a variety of social networking services with their phone, with almost 40 million in the United States doing so on a daily basis. About 3 out of every 5 smartphone users access one of these networks each month as well. Twitter, Facebook and LinkedIn are even reporting measurable increases in mobile activity on their websites.
Twitter reports that mobile use of their service has increased a spectacular 75% in one year, giving them over 13 million mobile Twitter users. LinkedIn found mobile use in America increased 69% in the last year while Facebook’s mobile users grew 50%. While this percentage is the smallest, it represents an audience that has climbed to 57 million in the United States alone.
Browser Access vs Apps
Still, most mobile users are still accessing their favorite social media networks through mobile browsers instead of apps. The use of apps to access these sites has increased 126% over the last year but browser use still remains the most popular choice among smartphone owners. Following is a quick overview of some social media apps that are becoming increasingly popular with smartphone users.
The Facebook App
This is the most popular mobile phone app to access social media networks. The Facebook app is the most used social networking platform and allows users to follow and comment on posts from their friends, send messages and post photos directly from their smart phone. New updates also mean larger, high resolution pictures, the ability to zoom, quick navigation and the chance to play Facebook games on the go. Searching and chatting is also improved to make the experience as streamlined as possible.
The Twitter App
This is another popular app gives users the freedom to Tweet on the go. With this app you can follow your favorite celebrities, businesses and friends to stay up to date. You can also use the real-time search feature to see what’s popular around the world. Take a look at suggested users by category, browse different topics and find out what people are talking about today.
The social app from Google is relatively new option and represents Google’s attempt at creating a solid social media platform. Many people are already switching to Google+ from Facebook for a better experience. The streamlined look of Google+ is also a more popular way to keep in touch with business contacts on a mobile device.
Social media on mobile platforms is growing faster than ever, and new apps are being released every month to meet this growing need. Facebook and Twitter are two of the most popular media apps, but many are working to take their place. A growing number of social media apps are even giving users the ability to access all of their media accounts in one place, making it easy to stay in touch with friends on every website. With over 72 million people in the United States already accessing their social media accounts through their smart phones, the demand is only expected to rise.Tags: devices, Mobile, Social, social media