SEO Tips for Pictures and Videos

SEO Tips for Pictures and Videos
  • SumoMe

When I design websites for my clients, I take care that the SEO is done properly. Text based SEO is rather easy, and almost anyone can do it. What most people don’t know is that SEO is possible for pictures and videos as well. Sometimes a site is heavy on videos and images, so here are some SEO tips for such sites.

SEO tips for PICTURES:

1. Set the right images

It is very important to find the correct images. Why? Because they add to the beauty of the page and can generate some good back links. Researches show that images are the basic selling feature of any website. You can find some good images at Flickr. You can also look up Google images to find some great ones.

2. Keywords as usual

Yes keywords have a place in images as well. They should be present in the file name of the image. An image named “ipalbum00002322.jpg” does not contain a lot of info. But an image with the name “Christmas trees” will be more specific to the image.

3. Alter the alt text

Alt text will help search engines to understand what your page is about. Since search engine spiders cannot ‘see’ the image and determine its content, you need to add captions to help them understand an image. Another important field to notice is the anchor text. If you are linking text with images, then the anchor text should contain the keyword.

4. Don’t overload it

This point actually goes for all types of SEO. Even if you are doing SEO for text, don’t over do it. Make sure that the captions, file names, and alt text are short and descriptive. Do not use an entire list of keywords. Your images must be optimized for the site visitors.

SEO tips for VIDEO:

1. Uploading begins at home

seo for videos

If you want to upload a video on your site, and on video submission sites as well (like YouTube), post it on your website first. This way you can get links by making use of embed codes.

2. Exclusive videos at the site

When I do video SEO, I make sure that my site has something extra for the users- something that is available solely on my website, and nowhere else. For example, sometime I post a video in two parts. Part 1 is available on both YouTube and my website, but part 2 is only on my website, so they have to visit me to learn more.

3. Keywords, again

Just like you would include keywords in image file names, include them in video file names as well. Same goes for tag and title of the video.

4. Make a video sitemap

Make a video sitemap. Search engine spiders love sitemaps. They make things easier for them. So make a video sitemap, and let the crawlers go through your videos more easily. When search engine crawlers are able to read the videos, you will get high rank benefits.

5. Link it up

Build both internal and external links to videos. Videos are judged by link standards, like everything else on the web.

6. Optimize the URL

Keyword- optimize the URL of the page where you are placing the video. This can be done by using keywords while naming the page. Include just one video on one page for best results.

7. Go social

facebook seo

And then there are social media strategies. Bookmark, tweet or talk about the video on social media websites to gather some links.

8. Distribute them

traffic geyser

There are many ways to do so. Use Traffic Geyser or TubeMogul to broaden the horizon of the video on internet.


One final bonus tip: create a transcript of the video. Search engines cannot watch the video, but they can certainly go through the transcript if it is available. And you can always mention your keywords a few times more in there.



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Maria Nemenman
Maria Nemenman is a marketing specialist at - a user-friendly online tool for the creation of customized Flash websites. Maria enjoys bringing Wix' free and easy tools to those interested in web design, opening up new creative channels by eliminating the need to code.
Maria Nemenman

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  • Sascha Vogt

    Regarding #1 for finding pictures on flickr or with google, I would strongly suggest to ask the publisher before you use the picture. Even when the picture is licensed to the public domain or is released under a creative commons license. Thats just polite and sometimes you might be honored with a crop or resolution which suits your needs better than the original version.


    alex Reply:

    Good idea. I sometimes use images off flickr, I guess it would be nice to talk to the publisher and thank them for the image. It’s a great way to network as well!


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  • The Web Executive

    Its amazing how many people forget the alt tags and titles these days…


  • Eliane Kristensen

    Thank you Maria for this excellent article. It is clear , concise and understandable by non experts. As I am considering using videos on my site I found a good place to start gathering good practice and tips.


  • Alexander McIntosh

    I never really considered using a transcript before but can see the benefit of it, great advice! Thank you!


  • Desktop Wallpaper

    Its amazing how many people forget the alt tags and titles these days… 😀


  • PauliusR

    SEO for Videos is a completely undiscovered field for me. I will try the tactics mentioned above on my blog and sites. Thank you!


  • Suraj @machoarts

    We can get hundreds of visits from google image search, for me using proper alt tag and keyword in image name works perfect. As Matt Cutts said generally they rank images according to alt tag and content around it.


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  • Seogeeker

    Nice article. Good tip on naming your images something meaningful!


  • Kirsty

    Thanks Maria for sharing this. I have a lot of visitors coming from google images that bring revenue to my sites. I am hoping I could attract more and the tips you wrote is really helpful for me. :)


  • Brett Widmann

    These are really helpful tips! Thanks for sharing.


  • Tim Dawes

    Hey Maria, thanks for the tips. Can you make a recommendation about posting the videos on the net and embedding them on my website? Do you recommend a service like vimeo over YouTube (vimeo supposedly is more seo friendly). And is there a reason not to put one video both on my website and on YouTube? It looks like you recommend that above. I don’t have to worry about duplicate content with video?

    Thanks for your insight.


  • onlineservices

    Don’t forget backlinks. A great domain, with good domain age, and on-page optimization only goes so far. You may need some serious link juice pointing back to you to get on page 1. Especially today.
    >>BUT I recommend hiring SEO professionals, if you want to be on top of any search engines.


  • Anthony Dean-Neil

    Hey Maria, thanks for the tips. I learn something new everyday from different internet outlets.