Comments on: How to Make a Great Designer See the Marketing Side of Things http://www.underworldmagazines.com/how-to-make-a-great-designer-see-the-marketing-side-of-things/ Tue, 21 May 2013 11:05:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Alex http://www.underworldmagazines.com/how-to-make-a-great-designer-see-the-marketing-side-of-things/comment-page-1/#comment-303318 Alex Tue, 28 Feb 2012 21:42:22 +0000 http://www.underworldmagazines.com/?p=11682#comment-303318 I agree that marketing is very important in design. The point of design is to create conversions and actions for your targeted audience. I am a designer and 90% of the time I hate working with marketers. It is not that I don’t agree with what they say but they have no clue how things work. No idea about programming, no idea about colors and no idea about basic layouts. I also hate all the books they read about how to be a web millionaire in a month etc. Also WordPress is great for blogs and small websites We are not going to develop a shitty site because you only know how to use WP. Because you had an idea a day before the site goes live doesn’t mean that the designer/ developer has to eat the cost. Changing layouts and extra development costs $$$. Please don’t compare all idiots out there as designers.
As a designer the first things I collect are:
1. Target Audience
2. What is the purpose of the design what are we trying to achieve?
3. What are the brand guidelines?
4. What are some other designs/brands that did something similar you are trying to achieve?
Also I like to meet the marketers before any design decisions are made. I use a software called MockFlow which allows me to show them my layouts and flow of web site in wires. This way we can move around CTA’s and create different tunnels that are needed to create coversions.

So Please don’t blame the designer’s, find the ones that understand business and marketing and not the ones that create designs for $100. Also look at your industry and see all the bullshit that is out there. I can’t wait for the day that we will all be able to work in harmony;)

]]> By: Justin Forrest http://www.underworldmagazines.com/how-to-make-a-great-designer-see-the-marketing-side-of-things/comment-page-1/#comment-302412 Justin Forrest Mon, 27 Feb 2012 14:45:13 +0000 http://www.underworldmagazines.com/?p=11682#comment-302412 Man you couldn’t have been more accurate with this article. I am the sole designer in a marketing firm consisting of internet, information, and real estate marketers. It’s definitely hard at first (by not trying to take anything personal). Without marketing intent and input, your design will just be that… a design.

]]> By: Marjorie http://www.underworldmagazines.com/how-to-make-a-great-designer-see-the-marketing-side-of-things/comment-page-1/#comment-285307 Marjorie Thu, 02 Feb 2012 06:13:17 +0000 http://www.underworldmagazines.com/?p=11682#comment-285307 If you think about it – people in the offline world ‘sell’ their affiliate products in different ways – some have parties, some go door to door, some try to get others to sell for them, and on and on and on.

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