Being specific is all about channelizing the visitors’ attention to a particular aspect of your website. That one thing must define the purpose of your website clearly and naturally coerce the visitors to take the necessary call-to-action.
One of the chief advantages of being specific is that it lets the users have a better understanding of what you want to communicate to them, in terms of the website’s message. Let us take a look at the other advantages of specificity and know how it plays an important role in making a website successful.
Increases the site’s usability
Usability plays a big role in helping visitors get what they are looking for on your website, without facing any glitches. Specificity improves the overall usability of your site.
You can take the help of various design elements such as sidebars, buttons, banners etc. and label them appropriately to ensure that the users can make optimum use of the site. What users like is an intuitive website that does not make them think too much; they don’t want to put in too much time to understand the design and the features given in the website.
For example, you must properly label buttons like “Newsletter Subscription”, preferably by using a different font style and place them at the appropriate location, so that visitors take the desired call-to-action.
Specificity is all about Persuasion
When you follow a specific approach in your website, it naturally persuades the visitors to take a call-to-action. For instance, let’s say you have a site that sells wrist watches. In this case, you can focus on presenting your information in such a way that it triggers a favorable response from your visitors.
For instance, you can showcase your products in a manner that improves your chances of getting a positive response out of your potential customers. This can be done by displaying images of people wearing your special/festive collection of your wrist watch brand on different occasions like birthday, anniversary etc. When your visitors will go through such images, they will feel a natural urge to buy the product because they will be able to relate to it.
The crux of the matter is that, your visitors shouldn’t feel forced to buy any of your products but should be subtly persuaded to take a call-to-action. This in turn, improves the profitability of the site.
Boosts Your Conversion Rates
Being specific boosts your conversion rates incredibly. When your users know what they will get from the site, they won’t check out another site for the same purpose. Thus, this will reduce the bounce rates and increase the number of your potential customers.
For instance, if you have a real estate site and you don’t just display the general description of the property, but add some more details that the visitors can look forward to such as – interiors, the construction materials used or give them a 3D walk-through of the properties; imagine the impact this will have on people looking for a property. They might just make an important buying decision just by going through your website. I know this sounds farfetched, but it’s not. Not only will your detailed and engaging description help them get a clear idea about the property you have up for sale, but this will also improve your reputation in their estimation.
Specificity Builds Up Credibility Of The Site
When you are specific, your customers will trust your site more. This is due to the fact that specific details through the use of specific design elements make a site more trustworthy. So, furnish your website with specific details about your products and services; show users what exactly they will get from the products or services that you want them to buy. This will work wonders for your site’s popularity.
For example, if you are selling certain products you can give users, product specific, relevant images that show them exactly how to use that product. This will help them take an informed decision regarding the product as they will buy it only if they think its functionalities suit them.
Grab the Attention Of The Visitors Easily
You can easily grab attention of your visitors using various means and methods on your website based upon your target audiences. Suppose, your target group consists of children who are still in prep-school, you can use various design elements that will appeal to them. For instance, you can use vibrant colors with a bright background and use cartoons and fonts (like comic sans) in large size. Basically the idea is to try and please your target users and not everybody.
In conclusion, you can definitely taste success when you adopt a specific approach towards designing your website.Tags: Design, Web Designing, website