A custom typeface is perfect for when you’re designing a logo that needs to stand out from the crowd and reflect the personality of the brand. People are bombarded with the same fonts on the web, so the use of your own typeface – one that isn’t seen anywhere else – can really help to create a memorable and distinctive logo. And the typeface can also play a strong, deciding role in determining the overall personality of the logo – strong, bold serifs can make for a serious, professional brand, while swooped curves in an elegant, cursive script can result in a more stylish, perhaps slightly playful, design. There’s a myriad of options to choose from, each one changing the personality and tone of the logo.
We’ve brought together a showcase of logos that all use custom typefaces to heavily influence the personality, look & feel of the design. Hopefully these will inspire you for your next logo design.
Are there any examples of custom typefaces in logo design that you’ve found that deserve a mention? Let us know in the comments.Tags: logo, logo design, logos, type face