In the web-designing world, clients are considered as the heart and soul of the business. The clients that a designer serves may have varying views about the work and about the designer. It’s not easy to develop healthy relations with clients so that they come again and again. Web designers need to educate their clients in order to reach at a point where both parties are satisfied.
How to keep healthy relations with web designing clients? Here is the guide!
The Start Of Problem
While dealing with clients, the problem arises when being a designer, you make many edits, add many features, or accept all the demands of the client. In such a situation, you might feel poorly treated or snubbed by the client. It’s clients’ nature, they consider themselves as superior and interfere the working of designers, creating their masterpieces. Considering the start, what happens actually? A client comes, asks for the design work, you do that, get payment, and take your way.
It seems the process is quite simple, but not in most of the situations. A client comes with a weird list of things he wants for the website, you do that with lot of rejection, re-designing, approval, or last minute changes, you get the payment after a long hassle, and then at last leave the project being frustrated.
Now, you might think is there any time to educate the client? For sure, there is, but you need to know at first when that time comes and how to deal with the client.
When To Start Educating?
Although education happens throughout the web design project; however, for right education, expectations should be set properly in the very start, otherwise problems may arise at some later stage. Most of the lessons should be there, written in the contract and should be reviewed before the start of the project. It depicts that both parties agree to the terms and conditions of the agreement and are convinced on the timeline, scope of the project, budget, and nature of the project.
Here are discussed some points to give the client education process proper framework during a web designing project.
Creative Professionals Are Different From Laborers
Make your web design client clearly understand that you aren’t a laborer, but a creative professional. You have skills, talent, and experience like any other professional. Just like doctors or electricians, web designers are also equipped with enough knowledge of their field and they know how to do the job. Let the client understand that and consider you as equally essential part of web designing process.
Web Designers Have Better Understanding Of Web World
Clients usually think that they have better understanding of the designing trends and techniques, but in fact, they are wrong. Although, the point is harsh to be conveyed at the start of the project, so initially, better to build your impression of an expert with solid professional experience. How to establish that image? Here are some suggestions!
Don’t show your cards all at once, let the client speak first. Sometimes, understanding the logic behind certain design decision is also enough to show the worth.
- Support your design decisions with solid data or research
- Provide the client with examples of other sites using the same design techniques
- Give references of academic sources, usability books, and specific design principles while discussing with the clients.
Practical steps towards building repute of an expert:
- Appear in meetings as per schedule
- Dress up appropriately
- Never compromise the deadlines
- Show how organized you are
- Show professionalism in emails
Effective communication is vital
Being a designer, you can’t read what’s there in the mind of a client, so get engaged in frequent communication to know the things in depth. Effective communication minimizes the chances of a project be destroyed. Get feedback from the client on each design decision to keep moving the right direction.
Web Is Not Like The Print Medium
Not all the web design clients have clear understanding of the difference between print medium and the web world. Being a designer, you might have in depth knowledge, but to the client, you will have to communicate properly. Many clients might want to have their websites like a product brochure, that’s the point when you will have to educate the client that hitting the web audience is different from that of the live audience.
Welcome Feedback, Not The Imposition
There is a lot of difference between open communication, feedback, and the impositions. Don’t let the client micromanage the design project. This issue can’t be communicated through writing, as it’s an attitude problem. Many clients will consider it like you are imposing things or don’t have the capability to deal with their project. If you listen to the client in the beginning what does he want, you might not have to teach him later on.
Don’t Welcome Last Minute Changes
It’s habit of web design clients to ask for last minute changes in the design. They don’t think about the tiring designing process the designer has gone through and just go for what comes in their mind even after approval of the final design. For a client, changing the color might involve little effort, but only you, as a designer, know how to move through various steps once again.
To educate the client regarding this matter, just include the revision rules in the contract. If still client demands so, ask him to read the contract once again.
Set Realistic Deadlines
Every client wants his work done on priority basis without considering your any other work. Educate your client about the realistic deadline to actually finish the project, but you should also set the deadlines that you can meet. While estimating time for a designing project, divide that in different phases and then at the end add the time of all phases and triple that. Explain to the client all the milestones that you will have to achieve to finish the project.
Follow All The Contract Terms
A contract is not just a document to get started with a project, but a proof to show the client what to be done, in what way, and for how long. Remind the client about the contract as and when needed. A good contract will tell your client about
- Feedback requirements
- Work hour requirements
- Project licensing rules
- Milestones to achieve
- Project budget
- Rules and mode of payment
You can put any other conditions of your choice in the contract. Other than just having a contract, reviewing it with the client is more important.
Learning how to manage the clients is integral to the success of any website design company. To have healthy relationship with the clients, educating them is the wisest approach. If you remain successful in this effort, you will surely make your designing experience pleasant and will ensure client satisfaction.Tags: creative, Design, web, Web Design