Smart yet simple tricks that help businesses to monetize their website development efforts
E-commerce website development is set to drive business in the times to come. With multiple-channel distribution catering to fragmented user base e-commerce could become the one-stop hub for driving business ROIs.
Let’s take a look at the top 5 website development tricks to monetize your e-business:
Make it Work!
Prior to launch of your website ensure that it runs properly on at-least three well-known web browsers. As per StatCounter, the most popular web browser as of January 2013 are Google Chrome 37% usage share, Internet Explorer with 26% usage share, Firefox with 23% usage share followed by Opera and Others with 3% and 2% share respectively. Hence, test your website on the top performing browsers as it will increase the likelihood of your site getting more traffic and in turn more conversions.
Highlight Actionable Areas
Place appropriate call to action options such as contact details, e-mail address, phone number, fax number, hot-line number, chat ids and anything which will bring the user in touch with the company representative. A good practice is to keep a live chat window with the name of the customer service personnel. Design shopping carts in a way that they are easily visible and customizable by the users. Moreover, give users the liberty to add products to their shopping cart even they do not wish to get register with your site. Provide ample freedom at every step of the process and keep the process as simple and quick as possible.
Make An Intimidating Presentation
Display product descriptions in a concise and legible format. Do not exaggerate the value of your product. Include product video demos in your site or 3D high-resolution images; this is important because your users cannot touch or feel the product thus, they need to view it properly before purchase. Make room for product reviews and ratings as much as possible. Many customers buy online based on the recommendations of their friends, colleagues or other buyers. Do not over-stuff the page with content, graphics and images as it will only confuse the users.
Design a Linear Check-Out Process
Design a check-out process that is not more than 2 or 3 steps. Ask for information like payments details, postal address, contact numbers, e-mail ids and so on just once. Never ask for the same information again and again at every page. Make sure the page loads fast and buyers are able to finish purchasing in a one-way process. Provide product recommendations related to their purchase at the end of their purchase. Here, too do not offer too many suggestions so as to distract your suers. Provide limited but precise options which act like a reminder and not as a way to push more sales.
Acknowledge and Reward
Thank users for making a purchase form your site. Offer them discounts, rewards or surprise brownie points to motivate them to keep coming back for repeated purchases. Good idea is to place a simple form in this area for users who might have additional queries or place links or the the best is to place a link for the FAQ section of the site here. This link can also be provided prior to making the purchase or after it. The idea behind this is to win the trust of the customers and build satisfying experiences.
To wrap it up
Website development plays a key role in driving customers to any business under the sun. Shoppers today wish for a personalized and engaging online shopping experience.
As per a study conducted by Forrester states that US e-commerce sales will grow 62% by 2016 to USD 327 million followed by Europe, Brazil, China, India and Indonesia. E-commerce website development is offering a hoist of mega-opportunities in the time to come.Tags: E-Commerce, shopping, website