4 Ways to Market Your Graphic Design Business ( Part 1 )

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4 Ways to Market Your Graphic Design Business
Post image Thinking Of Your Next Job Move image by BigStock

A lot of us have been marketing our business for years trying to gain more traffic or high page rank and never get there. Don’t get discouraged just keep moving forward with new ideas and how you can improve on your older ideas.Today, I put together a list of 4 Ways to Market Your Graphic Design Business.  If you have any comments, feedback, or advice,  feel free to leave a comment below.

Marketing Materials

Marketing Materials

Before you go out and start marketing yourself make sure you have the right marketing materials in hand you never know who you would meet that day. One of the easy things to have handy is a business cards which all designers should have. Stickers can also be great marking material to give, the key is for this person to place this sticker somewhere they would see it again. Bookmarks also give a place for your business to be seen, almost every day if this person is a big read. Likewise, other options like brochures, flyers, corporate booklets and print catalog are also good for all designers trying to have a strong brand presentation.

Online Marketing

Online Marketing

Post image Marketing image by BigStock

There is millions of designers marketing themselves what makes you standout? This is a question that you would find hard to answer if asked, but it’s not. Your and designer and you know what makes you one of a kind. Use this for your online marketing campaign, List some of the best things about yourself.

For Example: Your turnaround time if really fast. Your good with other software’s. Your outstanding with keeping close contact with your client. and etc….

Building a Friendship

Building a Friendship

Post image Business Handshake image by BigStock

We all know at the end it’s all business, but building a friendship is one of the best marketing you can do. Helps keep this client for life and also opens the door for new business, because we all know word of mouth is one of the best ways to market yourself.  One of the way I build a friendship is to really get to know my client business and understand what he/she is looking for. Only because the project had finish doesn’t mean that you shouldn’t keep in contact to see from time to time if your client needs something new.

Build Your Online Presents

Online Presents

Post image Young girl surrounded with her delivered online orders image by BigStock

Don’ t only stick to your own website, but try creating accounts on other design related websites. This help you reach a bigger market and helps find new clients and great for networking with other designers or developers. Online forms and just design blog like this one can help showcase some of the talent you have. Doing creative work for fun is a good idea because it help build your portfolio and your online presents.

Good example of this is – IMDB User Interface Concept

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Creative Director

Creative Director

My name is Julio A Rivera, I'm a Creative Director/Web Designer from New York City and I'm the Founder of Underworld Magazines also Mydesign7.com. I'm happy to share some of the web best resources and give you Inspiration. Follow me on Twitter @mydesign7
Creative Director

@http://twitter.com/mydesign7

Creative Director
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  • Jerrom

    Specialization is key to a designer’s success. Are you the best logo designer in your community? Maybe you’re the best at building web sites using a CMS like wordpress. Perhaps you’re just the quickest and most reliable designer in town. Whatever your specialty is, take time to market it heavily.
    Thanks for such an informative post.
    Jerrom typed fractionation

    [Reply]

  • http://www.vinci-designs.com Jordan

    Finding a niche and targeting it is important. I think many graphic designers reach out too broadly. I also think being creative, reliable and prompt build positive word-of-mouth over time. Offering incentives such as stickers and bookmarks are a great idea – it is also wise to blog and post images of what you do.

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    Creative Director Reply:
    April 29th, 2012 at 8:16 pm

    Great addon’s

    [Reply]

  • Naigel

    Great post, thanks for sharing with us this ideas in which bring me a knowledge to find the best among better for my stuff…

    [Reply]

  • http://motionaudio7.com Geoff McMahen

    Great article, I am looking forward to part II.

    Cheers!

    [Reply]

  • AKZMe designs

    Great post. What are some of the sites and forums you recommend a designer sign up for?

    [Reply]

  • http://www.techgyo.com Shree

    Informative and useful post.. One must follow this to boost up their business..

    [Reply]

  • http://www.bergeycreativegroup.com Bergey

    Nice article, although this seems to be more directed at freelance designers and start ups than established agencies. Also, a friendly tip: you may want to go back and fix some of those typos and run-on sentences.

    [Reply]

  • Sandra92

    Great post, thanks for sharing with us these ideas…

    [Reply]

  • http://mozaico.net/ Mosaic Man

    Hi Julio – you have some really good resources here. So are you saying that these are the foundations you used in order to create the under world mag? I must say your drive and enthusiasm is catching! I will follow you on Twitter!

    [Reply]

    Creative Director Reply:
    July 5th, 2012 at 9:24 am

    Need to make part 2 soon

    [Reply]